Wooman Magazine
WOOMAN Magazine for culture, women’s and feminist art is an independed on line publication launched in September 2012 in Kragujevac, Serbia. Wooman team created Wooman Magazine as a platform for publishing and sharing information, activist & feminist projects and ideas to our target audience and on the Serbian market. Branding of wooman magazine included developing a website, integrating and styling of magazine brand and creating an online knowledge portal / social networks. In today’s digital world, simply having a website is no longer enough. Our platform needs to stand out, speak up and communicate ideas. Our strategic approach to Wooman magazine covers everything from writing search engine optimised content and creating functional design to promoting on local festivals and networking with other activists and NGOs. We didn’t just developed website and magazine layout. We developed platform that attract qualified prospects, activists, and uninformed ones to spark their interest and encourage them to take action as well as educate them. A complete branding solution was developed, starting with the name, slogan, visual identity and a photography style. To ensure consistent brand identity for Wooman Magazine, corporate stationary was designed to fit the look and feel of the website and other marketing and social network collateral. Our task is to feature news on the current happenings in activism, politics, art and culture, and to disscuss other gender equility related topics. We strive to meet our goals which are to inform, educate, empower and affirmate.
